Google isn’t just putting AI on top of Search, It’s moving the whole experience towards something that looks a lot more like a chatbot. Recently, the company said Search is becoming “bigger and more interactive”, which sounds friendly enough until you realise what that means.

The old Google was simple: You searched, Google showed websites, and you picked where to go.

The new deal seems to be: You ask, Google answers, and the websites become supporting evidence somewhere underneath.

Instead of the familiar list of blue links being the main event, Google increasingly wants to give you a generated answer, follow-up questions, AI-powered suggestions, and even agents that can monitor information or help complete tasks for you.

As a user, I can see why that might be attractive. Why browse one site when a system can browse 100, compare them, and give you an answer in record time?

But… the web is full off millions of websites, blogs, apps, social media posts, and so much more that can be discovered. That all gets lost to select chosen few by agents, and the runners up get pushed down the page where the laymen will never go.

I’ve started writing posts to show that there are still humans on the internet. The old hope was that Google might pick up one of my posts and place it alongside other useful results, giving people a choice of where to go next.

But I guess that all changes.

With AI Overviews, AI Mode, information cards, featured snippets and all the other little steps before this, it feels like Google has been slowly training us to stay on Google.

As someone who often wants to find something niche, or discover which sources are actually saying what, I find it baffling that Google seems willing to trade its roots as the map of the web for becoming the destination itself.

I’ll keep posting, because that’s partly the point. But my little corner of the web suddenly feels like something Google might summarise, bury, and move on from.