Hype

  • Good Tech Doesn’t Need To Be New

    Today marks the day of the latest Apple WWDC event, where they showcase a bunch of products and services, but we’re a long way from the original live keynote style events from Steve Jobs. What was originally designed to be a conference for developers became an advertising platform for “What’s new at Apple”. Note: This…

  • Hype, Queues, Reselling: The Collectible Panic Loop

    Swatch stores in the UK are temporarily closed due to overwhelming crowds seeking the new AP x Swatch Royal Pop Collection pocket watch, which has inflated resale prices. This situation reflects a cycle of hype and speculation, where perceived value drives demand rather than the product’s inherent worth. Collecting should focus on enjoyment, not speculation.